Want to Know What Content Repurposing Is?

Photo credit Adem Ay on Unsplash

“Content repurposing” is a buzzword that we see frequently around the internet. We often see it in relation to social media. But what is it? And why is it important?

If you are a small business owner or a solo entrepreneur, you may have a blog or newsletter that you publish regularly. (If you don’t, that’s a topic for another time.)

That single piece of content that you have created can be repurposed and used to create multiple posts on various social media platforms.

Quotes and statements can be pulled from the original piece and paired with images to make posts for social media platforms.

You can create a podcast from that initial content, too.

Think of it as recycling content. You are capitalizing on the effort you put forth at the beginning.

You can also tweak the content to make it more appealing to a different audience. Research the audience of the social media you are targeting and use that knowledge to adjust your content.

What are the benefits of repurposing content?

  1. You are reaching a larger audience by being on different platforms and making content that is more appealing to the audience on that platform.
  2. Repurposing content allows you to leverage existing content without starting over, saving time and money.
  3. You can also increase engagement with your audience by using your content across multiple platforms.

Content repurposing is a smart way to make the most of original content while reaching a larger audience across multiple platforms.

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